Good Thomas
// Branding
When matching dog and owner clothing company Dog Threads was growing out of their current brand, they wanted a new parent brand to house all of their ventures. Named after the founder’s first dog, they launched Good Thomas, a brand that will allow for growth and refine the business’ image.
I created new branding with a customized wordmark, refreshed mascot, launch apparel, and a site update. Good Thomas’ look balances quality and fun while acting as a neutral overarching brand for their current and future sub-brands.
